How to properly submit to search engines

We get numerous emails and we are regularly asked on how often a company should submit (or resubmit) their website to the crawling (or spidering) search engines. There are still a lot of people that wrongly believe they should submit their website on a regular monthly or weekly basis,...
Read More

The risks of keyword dilution & how to avoid them

If there is one thing that can really mess up the rankings of a website, it’s keyword dilution. I have seen sites ranking pretty well, up to the point when somebody, either the Webmaster or its site owner would try to “stuff” as many keywords or key phrases on...
Read More

Landing pages – What they are and how they work

Here’s the scenario: You have just completed a major advertising campaign in major newspapers, TV, radio or other media and now you need to accurately measure the results and ROI of all that spending. Meanwhile, not having any clear picture or any numbers to fall back on, your boss...
Read More

Google’s New Q&A;: Review

The great merger of Web engine and answer engine continues. Google announced that it is now delivering reference answers atop search results pages to certain—well, referency—keyword queries. the service is called Google Q&A. In my experiments, using question-type keywords like what is, who is, and where is helps generate the answers. For example, the simple...
Read More

Lycos Plans Behavioral Ad Distribution Based on Search Cookies

In a peculiar and inevitably controversial announcement, Lycos has revealed that it struck a deal with a company called AlmondNet to distribute Lycos advertiser banners ads through AlmondNet so-called Post-Search site network targeted to user search behavior. AlmondNet has reached agreement with “undisclosed ISPs and AdWare companies” to collect search-cookie information...
Read More

Confusing Hints of a Google Video Plan

Google Video Search is by some accounts a misnamed, fairly incomprehensible engine with little use. It’s not that the concept—searching for closed-captioning transcripts with accompanying still-shots of TV shows—is tricky to comprehend, but I cannot understand why the project was deemed worthy of launch. Or why it’s called Google...
Read More

Yahoo! News Strategies

This wonderful piece by Mark Glaser of the Online Journalism Review takes the reader inside Yahoo! News, offering a glimpse of the partly automated news portal that receives over 20-million unique viewers per month. while some details of the operation remain hidden, the article does divulge interesting conversations about Yahoo!’s news,...
Read More